wangzhantuiguangfanganshiwangluoyingxiaocehuadezhongyaozuchengbufen，yeshiwangzhantuiguangdezhongyaoxingdongzhinan，tongshiyoushijianyantuiguangxiaoguodecankaobiaozhun，suoyizhuanxiejuyouzhidaoyiyidewangzhantuiguangjiuchengweiqiyewangluoyingxiaodeyigezuizhongyaobufen。tuiguangfanganyibanshizaiwangzhancehuawanchenghougenjuwangzhanzishendezhuangkuangzhiding，tongshizaifanganzhonghaiyinggaizhuyichengxiantuiguangdejieduanxing、前瞻性。
在(zai)撰(zhuan)寫(xie)網(wang)站(zhan)推(tui)廣(guang)方(fang)案(an)的(de)時(shi)候(hou)，策(ce)劃(hua)人(ren)員(yuan)經(jing)常(chang)會(hui)忽(hu)視(shi)一(yi)些(xie)問(wen)題(ti)，下(xia)麵(mian)贏(ying)網(wang)絡(luo)營(ying)銷(xiao)策(ce)劃(hua)根(gen)據(ju)自(zi)身(shen)參(can)與(yu)項(xiang)目(mu)的(de)經(jing)驗(yan)來(lai)分(fen)享(xiang)下(xia)撰(zhuan)寫(xie)網(wang)站(zhan)推(tui)廣(guang)方(fang)案(an)應(ying)該(gai)注(zhu)意(yi)哪(na)些(xie)問(wen)題(ti)：
1.推廣目標應該盡可能的細化、量化。我們看到很多策劃人員在製定推廣目標的時候都將推廣目標定得很模糊，比如某企業的推廣目標“網站訪問量上升一個台階”，到底這個台階有多高，多少訪問量才算上了一個台階?都沒有一個很好的定論。推廣目標細化、量化就是要將要達到的效果用數字體現出來，表現在具體的數據上，例如“網站訪問量提升50%，注冊用戶數量上升到1萬。”。
2.tuiguangbuzhouyidingyaogenjugaiwangzhandexingyetedianzhiding，xujiaoqiangdekecaozuoxing。dabufencehuarenyuandouxihuanchuangxin，xunzhaogezhongxinqiguiyidetuiguangfangan，zheqishimeiyoushenmebuhao，danqiantibixushiyaogenjumubiaoyonghu、行業特點、競爭對手的情況製定。
3.推tui廣guang方fang案an一yi定ding要yao將jiang預yu算suan跟gen效xiao益yi平ping衡heng考kao慮lv。網wang站zhan推tui廣guang活huo動dong大da部bu分fen都dou是shi需xu要yao一yi定ding的de成cheng本ben的de，而er且qie通tong常chang情qing況kuang是shi推tui廣guang效xiao益yi跟gen預yu算suan是shi成cheng正zheng比bi的de。因yin此ci在zai沒mei有you基ji於yu預yu算suan的de推tui廣guang方fang案an都dou不bu能neng說shuo是shi一yi個ge合he格ge的de推tui廣guang方fang案an。
4.需xu要yao注zhu重zhong推tui廣guang策ce略lve的de不bu同tong組zu合he。不bu同tong的de推tui廣guang活huo動dong帶dai來lai的de效xiao果guo是shi不bu同tong的de，比bi如ru網wang絡luo廣guang告gao更geng多duo是shi提ti升sheng網wang絡luo品pin牌pai，搜sou索suo引yin擎qing推tui廣guang側ce重zhong的de是shi流liu量liang，病bing毒du性xing營ying銷xiao的de效xiao果guo可ke能neng比bi較jiao偏pian向xiang曝pu光guang度du等deng等deng。因yin此ci在zai製zhi定ding推tui廣guang策ce略lve的de時shi候hou，應ying該gai綜zong合he各ge方fang麵mian考kao慮lv，在zai保bao證zheng推tui廣guang效xiao益yi最zui大da化hua的de情qing況kuang下xia組zu合he推tui廣guang策ce略lve。
5.tuiguangfanganyijianjiemingleqietuchuzhongdian。yingwangluoyingxiaofaxian，dabufenqiyegaocengzaikantuiguangfangandeshihoudoushicongcongliulan，bingbuhuihuataiduodeshijian，yinci，fanganzhiyougoujianjie、突出重點才能讓方案驗收者撲捉到重要內容。
yishangshiyingwangluoyingxiaozaiweikehucehuatuiguangfanganguochengjiaodebunenghushidewenti，dangran，wangzhantuiguangfanganyaozhuyidedifanghaiyouhenduo，xianyupianfuwomenjiuxianshuodaozhe，youjihuizaigendajiaxixidaolai。
